John Williams, interim dean of the University of New Orleans College of Business Administration, will make a presentation tomorrow at the Louisiana Tourism Industry Summit in Baton Rouge.
Williams, who is also the director of the Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration, will deliver a talk on “Effectively Using Louisiana’s Latest Research.” Williams’ presentation will provide statistics and trends on the state hospitality industry and how they will affect marketing and sales efforts in the next few years in Louisiana. He will address the effects of the BP oil disaster on the restaurant industry; the increasing costs of operating businesses; and statistical trends for a number of sectors including state parks, casinos, hotels, airports and convention centers. Williams will also provide the Louisiana forecast for visitors and the underlying indicators.
The Louisiana Tourism Industry Summit is being held January 25-27 at the Hilton Baton Rouge Capitol Center. The event includes a state of the industry address by Lieutenant Governor Jay Dardenne as well as speeches from various other state officials and tourism experts.