The Secrets of Leading Firms: How You Achieve Enduring Success will be presented by Christian Stadler, a professor at Dartmouth College and Austria's Leopold-Franzens Universitat, on Tuesday, November 17 at 12:30 p.m. at the University of New Orleans.

The business lecture, presented by UNO Center Austria and the UNO College of Business Administration, will be held in Kirschman Hall, room 122.

Stadler is Professor of Strategic Management, Marketing and Tourism at Leopold-Franzens in Innsbruck, Austria, where UNO has held its International Summer School for 35 years, and Visiting Scholar at Tuck School of Business at Dartmouth College in Hanover, New Hampshire.

His ideas have been published in seven journals, including the Harvard Business Review and Long Range Planning. He has also written 10 book chapters and has a second book forthcoming.